Our Journey
The Brown Aura Legacy
For over two decades, we have been crafting more than just journals — we have been shaping companions for dreams, memories, and ideas. What began as a small creative venture in 1999 has today grown into Brown Aura, India’s leading leather journal manufacturer with a presence in over 100 countries. Rooted in craftsmanship and driven by innovation, our journey is built on one promise: to deliver timeless, high-quality journals that blend tradition, artistry, and affordability.






1999 – The Beginning:
Shah Sari
Our story started in 1999 with the name Shah Sari, where we handcrafted diaries and journals made from elegant sarees. Each piece carried the richness of Indian tradition, transforming simple stationery into timeless keepsakes.












2004 – Growth:
Shah Handicrafts
In 2010, we evolved into Shah Handicrafts and stepped into leather journal manufacturing. This marked a new chapter, as leather became our canvas for creativity and durability. Introduced embossed, engraved, and printed designs. Created 1000+ unique styles with various lock options like C-locks and strap locks. Expanded globally, exporting to 100+ countries. Built a reputation for quality, affordability, and customization.

2025 – A New Identity:
Brown Aura
In 2025, we rebranded to Brown Aura, a name that reflects the earthy richness of leather and the soulful aura our journals carry. While our look evolved, our mission stayed the same — to provide the best quality handcrafted leather journals at the best possible prices.
Today & Beyond – Brown Aura’s Vision
With a legacy of 25+ years, Brown Aura proudly stands as India’s leading leather journal manufacturer. Our focus today is on: Expanding our global presence while staying rooted in India. Delivering fully customized journals tailored to every client’s vision. Offering affordable luxury without compromising craftsmanship. Innovating with new designs and collections that merge tradition with modern aesthetics.
At Brown Aura, every journal is more than just a product — it’s a story waiting to be written, a companion for creativity, and a timeless treasure for dreamers worldwide.